Since home building is essentially a service provided to potential owners, home builders are expected to get the seven P’s of service marketing right. These include product, price, place, promotion, physical environment, process, and people. Photo realistic 3D rendering and visualization is potentially one of the most important techniques that the home builders can employ to take care of the ‘promotion’ and ‘physical environment’ aspects of marketing.
Simply put, rendering is a process of representing 3D mathematical models and scenes, which feature details like textures, materials and lights (internal and natural lighting conditions) in 2D formats. The final output accurately represents the vision, scope and is as true to life as possible. Based on the scope of work, details may vary, for instance, the interior 3D renderings may show details related to each and every furnishing, surface or light fixtures. When rendering for building exteriors, the output may represent natural external lightings/shadows and how it reacts with other elements, such as landscapes, walkways, entrances, roofs, and other surroundings.
So far as the ‘promotion’ aspect of marketing is concerned, photo realistic renderings can help you communicate to your target audience the fine nuances of your home design via various marketing channels. The rendered stills can be employed in your brochures, flyers, billboards, and magazine ads, among others. Additionally, the 3D Interior Designs and fly-by camera animation videos can help you promote yourself in a range of digital media, such as Internet, social media, and through customized DVDs.
3D rendering and visualization is combo of developed perfect architecture which can aid home builders to accurately demonstrate the ‘physical environment’ of their designs to their prospective customers. The walk-through animations act as simulated mock-ups of the homes before construction so that any feature or component of the design can be altered to their likes. These fly-by animations can also clear doubts in the minds of potential owners and offer them motivation to quickly approve the designs.
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